Gwyneth Paltrow’s Cannabis Deal
Goop Founder’s Cannabis Deal the Latest Celebrity Endorsement – LPC
Gwyneth Paltrow’s cannabis deal takes on a different spin. The Goop CEO and co-founder sees cannabis as the “hero ingredient of the future”. That’s why, she says, she’s investing in Cann, a cannabis beverage. Paltrow said it’s an “appealing alternative” to alcohol for some.
“There’s a whole sober-curious movement that’s going on and the cannabis-curious movement that’s going on, this is kind of at the intersection of those things in a way,” Paltrow said.
She also noted its benefits.
“I’m actually not a big personal user of it,” she said. “But I do think that there are amazing medicinal qualities to it and it is really helpful for a lot of people.”
Paltrow’s cannabis deal is the latest in a line of celebrity cannabis licensing deals. Others include Snoop Dogg, Martha Stewart, Drake, and Seth Rogen – all people who have deals with Canopy Growth. All have varying degrees of participation. Seth Rogen recently took up the activist baton as well, saying we should serve cannabis in bars.
It will be interesting to see how Paltrow’s cannabis deal — and others — pan out. But everything else aside, it will help reduce cannabis stigma. And, as Martha Stewart would say, that’s a good thing.
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