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THC-Infused Seltzers Taking Off in Colorado?

Ohhi Scaled
Ohhi Scaled

THC-Infused Seltzers Reportedly Using Water-Soluble Cannabis – LPC

THC-infused seltzers may have solved the taste problem, but there are other issues if it wants to rival beer.One of the American homes for beer is also trying to become the king of THC-infused seltzers. Ska Brewing in Durango, Colorado and Left Hand Brewing in Longmont, Colorado are both developing cannabis beverages to rival beer. This article buries the lede a bit, casually mentioning that Ska Brewing’s sister company Oh Hi uses water-soluble THC. If that’s true, it could be a huge step in the canna-beverage market.

One of the knocks against cannabis beverages has been taste. One journalist and cannabis enthusiast compared it to “bong water”. The reason is that THC does not mix well with water. However, Ska Brewing’s THC-infused “seltzers” (or carbonated beverages – like pop), if water soluble, would presumably not have that taste.

The article also suggests that THC-infused seltzers may be seen as a complementary product to beer, not a competing one.

“I think the beer industry is a little more open arms, it’s becoming that way,” said Matt Vincent. He should know: he’s co-owner of both Ska Brewing and Oh Hi, which produces THC-infused seltzers. In practice, Oh Hi is a parternship between the brewing company and Durango Organics. “Being on both sides of the table, I see a lot of similarities. I see every reason why they should come together.”

Jury Still Out on Canna-Beverages – LPC

Taste isn’t the only thing canna-beverages struggles with. The delayed effects combined with the fact that you need to be careful how fast you drink them are also drawbacks. THC-infused seltzers likely won’t solve those problems.

But that’s not going to stop companies from trying. In Canada, Province Brands announced a cannabis-brewed beer that will be available when cannabis edibles are legalized later in 2019, they say. In the US, the Beverage Trade Network in San Francisco focused on cannabis beverages as the next frontier. Big names such as Molson Coors and Coca-Cola have been connected with possible future cannabis beverages.

The real test for THC-infused seltzers and all cannabis beverages will of course be the consumer market. Even if they can overcome taste, delayed effects, and other issues, it’s difficult to see how sales will ever rival beer as the article suggests.

This editorial content from the LPC News Team is meant to provide analysis, insight, and perspective on current news articles. To read the source article this commentary is based upon, please click on the link below.

Click here to view full story at coloradosun.com

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