Cannabis Health and Wellness Market Continues to Open
Ex-Canadian Company Gaby Developing CBD Products within Its US Distribution System – LPC
Recreational cannabis has taken the limelight in the last 18 months including most recently cannabis 2.0 products. But the industry as we know it started as a movement. Gaby, which started in Calgary but now describes itself as a California-based company, is positioning itself within that market. In this advertorial (please see link below), Gaby touts the cannabis health and wellness market as the next big thing.
“The future of the market is all about the full integration of hemp and cannabis products, both psychoactive and non-psychoactive, into consumers’ everyday lives.”
Entrepreneur Margot Micallef co-founded the original company, Gabriella’s Kitchen, with her sister Gabriella. One venture was Skinny Pasta, which Margot pitched on Dragon’s Den in 2015. The advertorial implies they first started exploring cannabis when Gabriella was diagnosed with cancer. She passed in 2011, but her legacy may be cannabis health and wellness products that helped her live longer than expected.
Margot Micallef believes in cannabis so much that she sees it as the core of any holistic wellness program. “I have come to realize that cannabis in all forms is a wellness plant,” she said. “Frankly, I don’t think a company can call itself a wellness company without some focus on cannabis.”
Will the US Cannabis Health and Wellness Market Succeed? – LPC
There is no doubt that there is consumer demand for cannabis health and wellness in Canada. But whether or not it could become mainstream is another thing. Micallef said in a separate article that regulations in Canada make her business model “untenable”. California, she said, is not perfect but is more entrepreneurial.
Gaby sells cannabis through its Sonoma Pacific brand as well as Lulu’s Botanicals cannabis edibles. CBD edibles under Lulu’s and 2Rise are available in over 300 independent organic stores throughout California and online. According to the advertorial, the “U.S.-focused Consumer Packaged Goods company” also has a (non-cannabis) distribution network across the US. However, the US will have to pass full cannabis legalization at the federal level for the company to ship across that country.
Moving to California might make sense to launch a cannabis health and wellness market. It has roughly the same population of Canada in a fraction of the area. Sales and marketing regulations are looser, too. But that doesn’t mean hope is lost for Canada. As the advertorial points out, alcohol used to be a lot more regulated. Now, it’s available in grocery stores in many provinces. “Consumers will do the same to cannabis, and it will happen even faster, given how they have embraced this plant.”
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