Marketing your cannabis business can be tricky in Canada. That’s why more companies are turning to local and national media to get the word out for them. News articles and online stories are great ways of putting information out there about your legal cannabis business in Canada. But how do you get eyeballs?

It’s easier with Licensed Producers Canada (LPC).

Are You Operating in the Legal Cannabis Industry in Canada? We Can Help Get the News Out about Your Business.

Our news section regularly covers the news and noteworthy cannabis events in Canada and around the world. That includes coverage of some of the important things happening in craft cannabis and smaller, independent cannabis stores. For example, we covered Jima Cannabis’s Abbotsford store opening in July 2021 as a news article. Within a week, that page reached the top positions of Google’s search results.

Another example is QBuds in Guelph. Although we didn’t help them with their campaign, our news story outlined how LPC can help Canadian cannabis companies market themselves through informative news articles.

One of the keys to our success is our good standing with Google. Because we provide quality content, Google regularly ranks us highly for many different topics. (Scroll down to “Search Visibility” on the LPC Listing Program page.) We pass that link juice on to you.

To maintain our Google ranking, we provide you with Content Guidelines to ensure we continue to publish quality content that readers – and Google – want to read.

How It Works

To submit your own article:

• Add or claim your approved LPC listing.
• Write your article (please read our LPC Content Guidelines)
• Go to your Dashboard and click on “Guest Post”
• Click on “Submit Post”
• We’ll review to ensure it meets the LPC Content Guidelines. If everything is in order, in most cases the article will go live in the LPC News Section within one week of it being approved. Payment ($150) must be made prior to it going live.

For a small editorial fee, we can write it for you! Simply:

• Add or claim your approved LPC listing.
• Go to your Dashboard and click on “Guest Post”
• Click on the email link and describe your topic. Please be sure to mention what your company is listed as in the LPC Listings
• We’ll work with you to ensure your article meets our Content Guidelines and provides you with quality content that sends readers to your website. Writing usually takes one week, depending on the length, scope, and complexity of your article/topic.
• Once you and LPC are happy with it, the article will go live in the LPC News Section within one week of it being approved. Payment of $150 + the article writing fee must be made prior to it going live. The article writing fee depends on many factors including word count, amount of research needed, number of rewrites, etc. This will be discussed with you and the fee approved before we write the article so you know how much it will cost and what you’ll get for that.