Licensed Producers Canada (LPC) allows companies in the legal Canadian cannabis industry to post news articles within the LPC News Section. This news section is well-respected by Google and gets high rankings in their search results because we provide quality content — and we pass that link juice on to you.

However, in order to ensure we keep meeting Google’s high standards, we have implemented our own content guidelines. That helps us keep up the quality of content on the LPC site for readers and Google alike.

Articles can only be submitted by companies that have an approved LPC listing. Find out how to add your LPC listing or, if your company is already listed, how to claim your listing.

Content Contributor Guidelines

• LPC supports only the legal cannabis market in Canada. Topics related to the illegal market including anything that falls into the “grey” area of the market will not be published.
• LPC is a Canadian website with a focus on the Canadian cannabis industry. We do publish international stories, but they should always keep the Canadian audience in mind.
• You may submit completed cannabis articles or other content that follow these guidelines, but it might be helpful to contact us to pitch an idea before you start writing/creating content to ensure it meets our needs.
• Article length should be 200-500 words. We may accept longer pieces in exceptional circumstances – please contact us
• Stand-alone images should be high-res and should include suggested alt tags and captions. It is generally okay to submit photos that appear elsewhere on the Internet, though please ensure you have the rights to the image.
• Videos can be any length, though we tend to prefer videos that are 2-4 minutes long. Our preference is to embed YouTube videos – if you have a different format, please let us know.
• Please clearly identify one or more keyword phrases in your article and use throughout.
• Articles need to be ORIGINAL and unpublished elsewhere. We do not publish articles that appear verbatim or near-verbatim elsewhere on the web. Please do not submit any articles you did not write or do not have permission to use.
• Article style can be anything from newspaper article to conversational. However, please keep the writing professional.
• Articles should be backed up with facts. Statements such as “ABC Company posted the highest revenue reported for quarter.” with a link to the source are acceptable. Statements such as “ABC Company is the best company in the world.” are not acceptable.
• Articles or other media about your own company or that of a client are acceptable. However, as mentioned above, we do not publish any articles/media that the editors deem to be “hard sell” marketing pieces. For example, if you invented a brand new pruning shear, please do not make claims about how it’s the best in the world, what the price is, etc. Rather, tell how your pruning shear helped one particular cultivator or how and why you came up with the idea. We prefer to present balanced stories that inform and engage rather than sell. You will have the opportunity to submit a short Author Bio of 50 words in which you can list your company, a website link, and marketing copy.
• Please link to all sources.
• Please use Canadian spelling and grammar. The most commonly misspelled word in the Canadian cannabis industry today is “licence”. When used as a noun, it is spelled “licence”, as in “Health Canada cultivation licence”. When used in any other way, the word is spelled “license” as it, “Health Canada licenses LPs” or “licensed producers”. Some other common Canadian spellings are: colour, travelled, grey, armour, defence, offence, centre, metre, and catalogue. Also, please use “cannabis” and not “marijuana” – “mary jane”, “weed”, etc. is right out.
• For articles, please submit at least one image with your story. Please do not submit any images you do not own. Images that you have used elsewhere on the Internet are generally okay. Stock images are fine as well as long as you have permission to use them. We may share images via social media.
• Videos that accompany articles are a huge plus. Again, please ensure you have permission to use; videos you have used elsewhere are okay. Our preference is to embed YouTube videos – if you have a different format, please let us know. We may share video via social media.
• LPC does not delve too deeply into the cannabis lifestyle. We do not use colloquial words like “reefer” or “stoned” and we do not glamorize cannabis use. Articles should be informative and professional. Read some of our news articles https://licensedproducerscanada.ca/news before submitting to get a sense of our style.
• Topics we cover include the business of the cannabis industry (we don’t focus too much on stock price except as an indication of what a company is doing – stock updates are not acceptable), how cannabis is affecting mainstream culture, medical cannabis, etc. Read some of our news articles https://licensedproducerscanada.ca/news before submitting to get a sense of our style and areas of coverage.
• When citing sources, please use reputable news sources.